This process defines a vision for the Product, and gives direction for all the activities associated with the Product.

Product Strategist is responsible for defining the product strategy. Product Strategist shall prepare a Product Strategy Document. The document shall capture the following aspects of the product strategy:

• Definition of the target customer and segmentations
• Definition of the Value proposition and Positioning
• Product/ IP solution offering
• Ecosystem management
• Portfolio management
• Life cycle management analysis
• Analysis of legal & Intellectual Property rights

The e-learning module describing the concepts of Product Strategy is available on the SumTotal platform from Capgemini University.